• Conducted market assessment and GTM strategy development for Spatial Signage by analyzing industry trends, high-potential sectors, and enterprise use cases.
• Defined and executed LinkedIn TG-based marketing approach targeting 4L+ premium audience including CXOs, CFOs, CIOs, enterprise leaders, and technology decision-makers.
• Built execution-focused upper-funnel campaign strategies emphasizing awareness, thought leadership, audience expansion, and premium business engagement.
• Performed competitive benchmarking, partner & customer survey with a sample size of 100, and account-based targeting to identify growth opportunities and improve campaign effectiveness across enterprise accounts.

Collaborated with cross-functional teams, including Technical Account Managers, Solutions Architects, and Professional Services, to address infrastructure challenges and develop scalable and resilient solutions. Additionally served as a Subject Matter Expert in EC2 Linux — responsible for handling Strategic Clients and complex troubleshooting scenarios, including application code analysis, performance tuning, security enhancements, and architectural improvements.

Assisted AWS developers in designing, building, and maintaining scalable backend services, infrastructure, automation, and application migration by leveraging AWS services such as EC2, Lightsail, EBS, ElastiCache, EC2 Image Builder, Systems Manager, Application Migration, and Disaster Recovery Service.

Explored various AWS services, gaining in-depth knowledge of troubleshooting OS, Networking (TCP/IP), and Security challenges, while developing proficiency in EC2, EBS, ElastiCache, Systems Manager, AWS CLI, and SDK.

Post Graduate Programme in Management (PGPM) focusing on Marketing, Strategic Management, and Financial Analysis.

Activities and societies: Make in BVB, Debate Club